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The name of the brand, 19-69, refers to the year 1969—a time when new standards of freedom, tolerance, and counterculture began to take shape. Founded by Swedish artist Johan Bergelin, the brand was created to bring this revolutionary spirit into the present. Each product tells the story of iconic moments and places in counterculture history.
Every fragrance is inspired by art, music, historical milestones, or cultural settings from Africa, Europe, America, or Asia. This inspiration is reflected in the names, designs, and carefully chosen colors. Handmade with small variations, each piece is truly unique. All raw materials are meticulously selected to meet the highest quality standards.
19-69 is a brand that breaks away from the mainstream. These fragrances are designed to enhance your personality and ensure you stand out, wherever you go.